The Dark Arcana of UX/UI: Persuasive Techniques for Smooth Online Shopping:
- Laeticia El Chemaly
- Oct 10, 2023
- 2 min read

#UXUI #design #manipulation #users #techniques #buyers #articles #layout #calltoactions #psychologie #colors
Introduction:
When it comes to online browsing, user experience (UX) and user interface (UI) are the wizards behind the digital curtain. In this article, we'll delve into the mysteries of UX/UI to discover the persuasive techniques that can turn your visitors into enthusiastic buyers, while ensuring a seamless experience.
Prepare to master the dark arts of web design!
1. The Power of aesthetics:
First impressions are everything, especially in the world of online shopping. The UI should captivate the eye and invite you to explore further. Clean layouts, quality visuals and a carefully chosen color palette are the keys to creating an engaging visual
environment.
2. The Dance of Call-to-Actions (CTA):
CTAs are the magical incantations that direct users to the desired action. Clear words, well-placed buttons and compelling invitations are essential to encourage visitors to take the next step.
3. The Art of Personalization:
Personalizing the user experience based on each visitor's preferences is a powerful weapon. Targeted product recommendations and exclusive offers create a personal connection, boosting the chances of conversion.
4. Color psychology:
Colors are not just aesthetic, they have a subtle impact on emotions and decisions. Understand the meaning of colors and use them strategically to positively influence user experience.

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